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All of our DIY insurance websites come standard with a secure connection on every page. You may have noticed that some websites have a lock icon in the address bar, or the web address begins with HTTPS – this means that the website is using a valid SSL (Secure Sockets Layer) certificate.

Non-secure Website Example:

Screenshot of a web browser security warning that says: Your connection to this site is not secure

Secure Website Example:

Screenshot of a web browser security dialog that says: Connection is secure

Why does this matter? Most modern browsers are beginning to show explicit warnings on websites that do not have a secure connection. For example, Google Chrome displays a red warning in the address bar when someone begins typing in form field on a non-secure website.

Screenshot of a browser address bar that says: Not Secure

By having a secure connection on your website, customers can use your website confidently, knowing that their information will be kept private. Most importantly, all of the information that they submit to you via a web form will be kept private and secure from end to end.

Furthermore, Google officially announced that having a secure connection on your website will be used as a ranking signal for determining placement in organic search results. In short, this means that having SSL on every page of your website can give you a slight SEO boost on Google!